Right of Publicity

Also called “personality rights,” this area of law is rapidly evolving to protect the commercial use of an individual’s identity, whether it is their name, image or persona. Though this right is most associated with celebrities whose name or image is used to sell products or services, anyone who meets the elements of this claim can bring suit to protect their privacy. Importantly, the right of publicity is a matter of state law, and California is one of a handful of states that has passed statutes regulating these rights.

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