Trademarks are names, designs or services that distinguish your company’s goods and services. The underlying law prevents confusion and ensures that consumers associate a distinctive moniker, image or design logo with your company product (or service), and your product only. To prevail on a trademark infringement claim, a plaintiff must establish that it has a valid mark, which defendant is using to sell or advertise goods or services without the plaintiff’s consent, and which causes consumer confusion. Litigation in this area is highly evolved and can provide monetary relief and a court order (i.e. an injunction that the defendant stop using the mark), if successful.